The 52nd season of the iconic game show “The Price Is Right” will feature shoes from Lâmo Footwear shoes again.
The Southern California-based brand shared today that various styles from its fall 2023 collection will appear on television’s longest-running game show through the end of the year. As the name suggests, contestants will guess the retail price of the shoes, which includes Lâmo’s Cassidy, Alma, Autumn II, Jules, Brielle and Koen.
“2023 marks the third year that Lamo products have starred on “The Price is Right,” and the fun continues,” said Jerry Breig, COO of Lâmo. “This program is a daytime TV tradition and we’re excited for the opportunity to have our own tradition within it as a brand.”
Lâmo Footwear was founded in 1995 and is best known for its authentic sheepskin shoes, with its trademark being “California Comfort.” The company — which has 4,000 retail locations worldwide — recently debuted a range of active lifestyle footwear as well.
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Styles appearing on “The Price Is Right” this season:
The Cassidy ($70) features a lace-up closure with a faux fur collar and comes in six patterns.
As for the cozy Alma boot, the pull-on silhouette ($70) also boasts a faux fur lining and an embroidered trim. Available in black and brown, the style also features a crisscross lace design at the back.
The Autumn ll boot ($60) is crafted with a suede upper, a faux fur collar and a lace-up front. The moc-toe style featuring a southwest-inspired textile print is equipped with NeverWet technology. It comes in charcoal gray as well as chestnut brown.
Meanwhile, the Jules slipper ($50) has a premium suede upper and a faux fur lining. The stylish clogs are offered in two chestnut colorways.
Retailing at $60, the winter-ready Brielle lace-up boot featuring a plush collar comes in waxed chestnut as well as red plaid.
The Koen shoe ($75) is crafted with a faux wool and textile upper, a faux curly wool lining and sheepskin footbeds set atop a durable sole. The casual lace-up style is offered in black and navy.
