Ask and you shall receive. Reformation has entered the shoe business.
The Los Angeles-based brand, known for its sustainable and eco-friendly clothing line, launched footwear today. According to the company, shoes have been the No. 1 requested item from its consumers, which prompted the expansion.
![](https://footwearnews.com/wp-content/uploads/2019/05/reformation-shoes-4.jpg)
Consisting of 11 styles, the Ref Shoes collection features espadrilles, flats and heels for summer. The assortment was inspired by the ’90s and is a reflection of the season’s biggest trend — the naked shoe. Styles include, minimalist, barely-there sandals seen with slim heels and slender straps.
![](https://footwearnews.com/wp-content/uploads/2019/05/reformation-shoes-3.jpg)
Like its clothing, Ref Shoes are sustainably made. The label’s footwear saves an average of 52% CO2 emissions, 70% water and 65% waste compared with other shoes sold in the U.S., according to Reformation. Materials used include chrome-free leather and jute, a vegetable fiber.
In 2009, founder Yael Aflalo, an entrepreneur and former model, launched the brand, and 10 years later, it has grown exponentially. The company saw a revamp in 2012 when it relaunched as a direct-to-consumer e-commerce business. Now Reformation has 14 stores located throughout the U.S. and has garnered fans over the years in Meghan Markle, Taylor Swift, Emma Watson and more.
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![](https://footwearnews.com/wp-content/uploads/2019/05/reformation-shoes-1.jpg)
The collection, available now on Reformation.com, will receive monthly drops. Prices start at $128.
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