Just in time for Veterans Day weekend, Dwayne “The Rock” Johnson is dropping a special version of his signature Project Rock 1 sneaker with Under Armour honoring America’s military with the UA Freedom Initiative.
While maintaining the same “All-day hustle” mantra as some of its previous renditions, this pair is a nod to throwback military aesthetics featuring a black-based color scheme contrasted with olive hues. The UA Freedom initiative kicked off in 2010 with the “mission to support and inspire the brave men and women dedicated to serving and protecting our country every day,” the brand said in a statement. “In 2018 alone, UA has provided over $1 million in resources to military, first responders and their families within four core areas: education, activity, mentorship, and service.”
The Project Rock 1 boasts a lightweight knit upper that’s combined with a TPU heel construction, external heel counter and a one-piece Micro G cushioning on the midsole.
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The entire Under Armour Project Rock “Veterans Day” collection is available now on Underarmour.com.
Aside from the kicks, there will be accompanying apparel and accessories including T-shirts, hoodies, joggers and even a set of wireless headphones. Prices range from $30 to $250.
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