JoeFreshGoods is gearing up for another landmark project with New Balance this year, this time resurrecting the brand’s 1998 1000 model. This will be his 8th collaboration with New Balance expected to release on April 19th.

JoeFreshGoods has been one of the top collaborators for New Balance over the past few years. The Chicago creative has praised the brand extensively for allowing him to have near-total control over his releases, telling any story he deems worthy. His debut project with the Boston brand came in 2021, leading the revival of the 992 with a sought-after release. Since then, every sneaker he has released with NB has been a hit, like the recent 990v4 “1998” pack. During Paris Fashion Week, New Balance previewed their next project with JFG, in which the designer reaches back again to 1998 to revive the 1000 silhouette.


The next release from Chicago’s JoeFreshGoods and New Balance has been announced for an April 19th release. Featuring two colorways, a Pink Mink, and Black Ice model will be available from both partners. An EQL Raffle will be held with a wider release most likely happening later on. Stay tuned to JustFreshKicks for more updates.

Joe Freshgoods x New Balance 1000 “Black Ice”
Style Code: M1000JF1
Release Date: April 12, 2024 (JFG)
Release Date: April 19, 2024 (New Balance)
Price: $170

Joe Freshgoods x New Balance 1000 “Pink Mink”
Style Code: M1000JG1
Release Date: April 12, 2024 (JFG)
Release Date: April 19, 2024 (New Balance)
Price: $170


JFG (1pm ET)

Black Ice (OPEN)
Pink Mint (OPEN)