In a significant move, On Running has announced a partnership with Emmy-winning actress Zendaya. This collaboration, unveiled in a highly stylized featurette titled “Dream On,” signals a new era for the Swiss footwear brand. Zendaya, known for her roles in “Euphoria” and “Challengers,” brings star power and fashion credibility to On Running.
Zendaya has long been a fan of On Running, and this partnership builds on that established synergy. She joins a list of high-profile brands, including Louis Vuitton, Lancôme, and Bulgari, that have received her endorsement. Zendaya’s involvement with On Running not only enhances the brand’s appeal but also signifies its growing influence in the fashion and streetwear markets.
On Running’s previous high-profile signings, like tennis legend Roger Federer, have already bolstered its reputation. However, Zendaya’s addition broadens the brand’s reach, appealing to a younger, fashion-conscious audience. This strategic move aligns with On Running’s goal to gain a foothold in the streetwear and fashion markets, similar to brands like ASICS and Saucony.
The “Dream On” Featurette
In the “Dream On” featurette, Zendaya is seen sporting the Cloudtilt model, hinting at the silhouette’s potential as a key product in the partnership. The featurette, along with its accompanying gallery, showcases Zendaya’s style and the sleek design of On Running’s footwear. The collaboration aims to blend performance and fashion, making On Running a significant player in both markets.
Strategic Collaborations
On Running has a history of strategic collaborations with established imprints like POST ARCHIVE FACTION and Packer. These partnerships have helped the brand carve out a niche in the competitive footwear market. With Zendaya’s endorsement, On Running is poised to further its reach and impact.
In other news, Japanese skateboarding prodigy Ginwoo Onodera, who is just 14 years old, has received a Nike SB shoe.
ZENDAYA X ON RUNNING PARTNERSHIP RELEASE INFO
The Zendaya x On Running partnership will officially kick off in Summer 2024. Fans can look forward to new releases, including the Cloudtilt model, available at select retailers and on On Running’s official website.
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